chicago sports network

BRAND STRATEGY

SOCIAL / DIGITAL / TVC

PRINT / OOH

Launching a new sports network in six weeks isn’t ideal, especially in a diehard sports city like Chicago. That was the brief behind Chicago Sports Network: get the word out fast, meet the moment, and earn credibility.

We love sports because our teams represent what we hope to believe is true about ourselves — grit, pride, passion. That idea became the foundation for everything to follow.

As a founding member of CHSN, I led the search for an agency partner to bring that vision to life. We chose Tom, Dick & Harry — a Chicago-based, craft-obsessed independent — because the story we wanted to tell had to feel local, earned, and unmistakably homegrown.

From the client side, I pushed to anchor everything in a single idea: “Where Chicago Comes First.” Together with TDH, we built the brand and creative strategy from the ground up and brought it to life across social, radio, OOH, and TV, ensuring the campaign showed up all over the city.

TDH’s creative campaign captured the essence of what CHSN stands for — celebrating the spirit of Chicago sports fans across the city’s varied neighborhoods from a true street-level perspective.