BASEBALL CALLS FOR A SUN CRUISER

Experiential

Influencer

Social / Digital

Broadcast

When Sun Cruiser wanted to break into the Chicago market, we knew that baseball was the way to do it. As the in-house experiential agency of Chicago Sports Network, we developed and executed a weekend-long baseball takeover built to meet fans where they already were.

At the center of it all: a retro VW bus, fully wrapped and stocked with ice-cold Sun Cruiser, roaming Wrigleyville and popping up at bars around the ballpark. It was a mobile hub for sampling, giveaways, and fan interaction.

We partnered with influencers to amplify the activation in real time and integrated the party directly into live game broadcasts to expand the footprint into a constant on-air presence.

Across one weekend, Baseball Calls for a Cruiser put the brand directly in fans’ hands, on their feeds, and on their screens — blending street-level energy with broadcast scale in a way that moved people and product.